Digital Marketing for Education Sector in India | Hashtag360
Grow Admissions & Enrollments with Our Education Digital Marketing Services in India
At Hashtag360, we specialize in digital marketing solutions for educational institutions, coaching academies, edtech startups, and e-learning platforms. We help you generate student leads, boost enrollments, build credibility, and grow online reach with data-backed strategies.
Who We Work With in the Education Sector
EdTech Startups & Learning Apps
Online courses, exam prep, coding platforms, language learning, test series
Coaching Institutes & Offline Academies
IIT-JEE, NEET, UPSC, CA, GMAT, GRE, and school-level coaching brands
Schools, Colleges & Universities
CBSE, ICSE, IB, engineering colleges, private universities
E-Learning Platforms & MOOCs
Online certification courses, webinars, and micro-learning solutions
Vocational & Upskilling Institutes
Skill development, job-ready courses, IT training, graphic design, digital marketing
Overseas Education & IELTS Consultants
Study abroad platforms, visa assistance, GRE/TOEFL training
How We Help Education Brands Grow Enrollments Online
SEO for Educational Institutions
Rank for terms like “best NEET coaching in Delhi” or “online coding course for kids” with optimized content and local SEO.
PPC Campaigns for Student Lead Generation
Google & Meta Ads targeted by age, location, interests, and exam preferences to drive quality leads at low CPL.
Landing Pages That Convert Students & Parents
Structured project pages with USPs, curriculum, reviews, CTAs, FAQs, and visual proof of results.
Content Marketing for Trust Building
Faculty interviews, testimonials, career guides, course breakdowns, and blog posts that solve student/parent queries.
Lead Nurturing & Drip Campaigns
Email workflows to guide leads from interest to inquiry, follow-ups for demo classes, trial logins, or admissions.
Analytics, CRM, and Admissions Tracking
End-to-end funnel tracking with GA4, heatmaps, CRM setup (like Zoho or LeadSquared), and call tracking.
Our 3-Step Social Media Growth Process
Case Study 1: PrepNation – Online Test Series Platform
Client Type: Edtech company offering mock tests for govt. exams
Challenge: High bounce rate, low course conversion
Solution:
Reworked product pages with social proof and video tutorials
Ran Google Ads for “RRB test series,” “SSC 2025 mocks,” etc.
Setup email reminders for incomplete signups
Results:
✅ 2.5x increase in paid course enrollments
✅ 38% drop in cart abandonment
✅ CPL reduced from ₹190 to ₹78
Case Study 2: ElitePath – IIT-JEE Coaching Institute
Client Type: Premium offline coaching in 4 cities
Challenge: Low local visibility, limited leads beyond referrals
Solution:
Built location-specific SEO-optimized pages
Ran hyper-local ads on Meta + YouTube with topper testimonial videos
Set up landing pages + CRM auto-responses
Results:
✅ 4x increase in inquiry calls
✅ 32 keywords on Page 1 (“IIT coaching near me,” “best JEE classes Mumbai”)
✅ 70+ walk-in leads/month through local SEO
Client Reviews for Hashtag360’s Services
“Hashtag360’s SEO team helped us dominate local search. We’re now ranking #1 for ‘interior designer in Bangalore’ and inquiries have jumped by 70%.”
Neha M.Founder, UrbanNest Interiors“Their on-page SEO optimization doubled our blog traffic in just 3 months. It’s refreshing to work with a digital marketing company that understands content and keywords so well.”
Ravi P.Head of Marketing, EduTrail Academy“We used to be invisible on Google. Now, after 5 months with Hashtag360, 40+ of our product pages rank on page one. These SEO results speak for themselves.”
Akhil S.Marketing Lead, VeloCommerce“Thanks to Hashtag360’s local SEO expertise, our clinic now ranks in the top 3 on Google Maps. Walk-ins have doubled, and we’re booking weeks in advance.”
Dr. Meera K.Director, Revive Dental Studio“Their technical SEO audit uncovered critical site issues that other agencies missed. After implementing fixes, our site speed improved, and bounce rate dropped by 35%.”
Sameer J.CTO, FinOrbit“Hashtag360 helped us grow organic traffic by over 300%. Their SEO strategy was clear, data-backed, and aligned with our business goals.”
Anika S.Founder, Bold Natural SkincareFrequently Asked Questions (FAQs)
1. What kind of education brands do you work with?
From local coaching centers to national edtech startups, we work with all education types—offline, online, hybrid, vocational, and academic.
2. What channels are best for student lead generation?
Google Search, YouTube, Meta (Facebook/Instagram), and WhatsApp marketing—based on audience and age group.
3. How do you reduce cost per lead?
Through better targeting, optimized creatives, landing pages with CRO, and audience segmentation.
4. Do you help with content for courses and blogs?
Yes, we offer educational content creation—blogs, whitepapers, video scripts, course breakdowns, and even webinar scripts.
5. Can you handle seasonal spikes like admission season?
Yes. We prepare campaigns 30–45 days ahead of seasonal periods like result announcements or admission deadlines.
6. What’s the cost of your education marketing services?
Pricing starts at ₹25,000/month and scales based on ad spend, geography, and services needed.
Enroll More Students with India’s Leading Education Digital Marketing Agency
Whether you’re scaling a coaching center, launching a learning app, or promoting your edtech brand—Hashtag360 builds full-funnel digital systems that bring learners to you. No fluff, just results.